Winners from last month’s photo contest.
The MountainTechs™ Project
MountainTechs is a virtual community of passionate outdoor enthusiasts, ranging from highly experienced to expert. Each MountainTech participates actively in one or more self-powered mountain sports – hiking, backpacking, camping, mountain climbing, rock climbing, paddling, mountain biking, trail running, skiing or other snow sports, fishing. Over 1,000 MountainTechs live in all 50 states and Canada, and play outdoors across the U.S. and globally.
W.L.Gore & Associates sponsors this project as one way to get closer to consumers….gaining input on consumer wants and needs, on reactions to planned products and campaigns….and as a way to get word out on Gore products and Gore’s customers’ (the brands) products.
What are the Benefits for MountainTechs™ ?
Featured MountainTechs
Jennifer Pharr Davis is an endurance champion, having thru-hiked 8,000 miles of trails on 6 continents. Based on her extensive outdoor experience, Jennifer is now setting up shop in North Carolina to "inspire, teach and coach people to experience the woods and life in a new and exciting way". See more about Jen on her new site http://www.blueridgehikingco.com/
Johnny Molloy is an outdoor writer based in Johnson City, Tennessee. More about Johnny on his site, JohnnyMalloy.com.
Through the project, MountainTechs can:
- Learn more about materials, layering, care and comfort.
- Earn points that can be traded for the latest Gore products.
- Test these products, and provide feedback.
- Identify unmet wants and needs in outerwear and gear.
- Evaluate ad campaigns, marketing campaigns, product concepts and more.
- Participate in the online community of like-minded outdoor fanatics.
How do I become a MountainTech™
Dec 18, 2008 - Sorry, the project has been so successful that we’ve exceeded the number of people we can support. Check back in a month or two to see whether we’re accepting applications at that time.